Ever stopped to consider the unsung hero in your refrigerator, the creamy, tangy delight thats both comforting and invigorating? We're talking about curd, of courseand its far more than just a simple dairy product; it's a culinary cornerstone in countless households, and understanding its value is key to unlocking a world of flavor and nutrition.
From the bustling streets of Mumbai to the serene backwaters of Kerala, curd, or "dahi" as it's lovingly called in India, holds a sacred place on our plates. Its versatility is unmatched, serving as a cooling agent during scorching summers, a digestive aid after heavy meals, and a crucial ingredient in both sweet and savory dishes. But amidst the myriad of brands and types flooding the market, how do you discern the best choice? The answer might lie in understanding the landscape of offerings, from the accessible 10 rupees curd packets to the premium, health-conscious selections.
Aspect | Details |
---|---|
Common Names | Curd, Dahi, Yogurt |
Nutritional Benefits | Rich in probiotics, calcium, protein; aids digestion |
Culinary Uses | Raita, Lassi, marinades, desserts, side dish with meals |
Price Range | Varies widely, from 5 to 100+ depending on brand and quantity |
Popular Brands | Mother Dairy, Amul, Heritage, Verka, Patanjali |
Pack Sizes | 80g, 100g, 200g, 400g, 500g, 1kg |
Storage | Refrigerate below 8C |
Availability | Widely available in retail stores, supermarkets, and online platforms |
Online Retailers | Bigbasket, Zepto, Heritage App |
Reference Website | Food Safety and Standards Authority of India (FSSAI) |
Bigbasket, a prominent online grocery platform, emphasizes its commitment to maintaining the price and quality of its products, aiming to provide irresistible offers to customers. This focus is particularly evident in their curd selection. For instance, Heritage curd is priced at Rs. 55 (inclusive of all taxes) for a 400 gm cup, while the bucket variant starts at Rs. 25 for 200 gm. A 1 kg curd option is available for Rs. 99, with prices subject to brand variations. This competitive pricing strategy reflects a broader effort to make quality dairy products accessible to a wide consumer base.
When navigating the digital aisles of Bigbasket, a search for "dahi" yields approximately 48 results, while "curd" returns around 21. This indicates a diverse range of choices, from well-known brands like Mother Dairy to more regional or specialized offerings. To make informed decisions, Bigbasket encourages customers to explore each product page for detailed buying options, ensuring transparency and empowering consumers to select the curd that best suits their preferences and needs.
Mother Dairy, a household name synonymous with quality dairy products, offers its Classic Curd in convenient sizes such as 80g polypacks. This small pack is ideal for single servings or for those looking to sample the brand's offerings without committing to a larger quantity. The affordability and accessibility of these smaller packs, often falling under the Rs 20 price point, make them a popular choice for budget-conscious consumers. Beyond these, Mother Dairy also offers curd in the Rs 21 to Rs 50 and Rs 51 to Rs 100 price ranges, catering to different consumption needs and budgets.
The nutritional prowess of curd is undeniable. It is celebrated for its abundant nutritive values, seamlessly integrating into the daily Indian diet. Whether enjoyed as a standalone dish, blended into refreshing lassis, or incorporated into complex culinary creations, curd proves its versatility. Its role as a healthy ingredient in meals is well-established, contributing probiotics, calcium, and protein to the diet. For those seeking a reliable source of this dairy staple, Verka dahi is readily available online, promising quality and freshness.
Verka, known for its commitment to quality standards, ensures that its curd is prepared using hygienic practices. This focus on quality is crucial, given that curd is often consumed directly and its freshness and purity are paramount. The brand offers various sizes, including 80 g, 200 g, and 400 g packs, allowing consumers to choose according to their individual or family requirements. To maintain optimal quality, Verka recommends storing its curd under refrigeration below 8 degrees Celsius.
For consumers in Thiruvananthapuram, Kerala, the fulfillment and delivery center located at 18/944, Canaan, Nellivila, Kakkamoola, Kalliyoor PO, 695042, ensures timely access to fresh dairy products. This localized distribution network is essential for maintaining the integrity and freshness of perishable items like curd, particularly in regions with warm climates.
Bigbasket reiterates its commitment to providing exceptional value through its pricing and quality control measures. This commitment extends to its Heritage curd offerings, where the focus remains on delivering affordability without compromising on taste or nutritional benefits. By offering a range of sizes and price points, Bigbasket aims to cater to the diverse needs and preferences of its customer base.
Amul, another iconic brand in the Indian dairy sector, presents its Masti Dahi as a testament to quality and taste. Known for its thick, rich, creamy, and glossy texture, Amul Masti Dahi is a versatile ingredient in the kitchen, enhancing the flavor and texture of various dishes. Its availability across Heritage apps, parlors, and retail stores underscores its widespread reach and accessibility, making it a convenient choice for consumers nationwide.
To further enhance accessibility, Bigbasket partners with platforms like Zepto to provide the fastest online delivery of yogurts and dahi. This collaboration allows consumers to enjoy discounts and free delivery, making it even more convenient to incorporate curd into their daily routines. By leveraging efficient delivery networks, Bigbasket and its partners ensure that customers receive their orders promptly and in optimal condition.
Consumer Voice, an independent organization dedicated to consumer protection, conducted a study that identified 10 brands of curd and two brands of probiotic variety available across regions. The study highlighted the varied pack sizes, ranging from 200gm to one kg, and emphasized the importance of comparing prices per 100gm to make informed purchasing decisions. According to the study, brands like Patanjali (Rs 5), Amul Masti (Rs 6.25), Vita (Rs 7.5), and Madhusudan (Rs 8) offer the most affordable options per 100gm.
The significance of curd in the Indian diet cannot be overstated. Its versatility extends beyond culinary applications, playing a vital role in promoting digestive health and overall well-being. Whether used in traditional dishes like raita and lassi or incorporated into modern recipes, curd remains a staple ingredient in Indian households. Its cultural and nutritional significance makes it an indispensable part of the Indian culinary landscape.
Mother Dairy Classic Dahi is another popular choice, celebrated for its authentic taste and creamy texture. By sourcing and distributing high-quality dairy products, Mother Dairy aims to provide consumers with a convenient and reliable source of essential nutrients. Its Classic Dahi is available in various sizes to accommodate different consumption patterns and preferences.
Amul Masti Set Curd is offered in a 1kg tub, catering to larger families or individuals who consume curd regularly. The larger pack size provides convenience and cost-effectiveness, reducing the frequency of purchases. Amul's commitment to quality ensures that its Set Curd maintains its creamy texture and consistent flavor throughout its shelf life.
In Chittoor, Andhra Pradesh, curd is available in pouches at a price of Rs 10 per piece. This localized availability reflects the widespread demand for curd across different regions of India. The affordability and accessibility of these pouches make them a popular choice for daily consumption.
Verka Dahi stands out for its production process, which involves pasteurized toned milk and advanced dahi packing facilities. This meticulous approach ensures that Verka Dahi meets the stringent FSSAI standards for food safety and quality. The use of pasteurized toned milk, with 10.5% SNF (solids-not-fat), contributes to the curd's rich texture and nutritional value. As a result, Verka Dahi is ideal for daily consumption, providing essential nutrients like calcium for strong bones and teeth, as well as protein for active life and growth.
Consumers often seek curd options within specific price ranges, such as less than Rs 20, Rs 21 to Rs 50, Rs 51 to Rs 100, Rs 101 to Rs 200, Rs 201 to Rs 500, and more than Rs 500. This segmentation reflects the diverse purchasing power and consumption habits of consumers. Retailers like Bigbasket cater to these preferences by offering a wide range of curd products across different price points.
While curd is a primary focus, related products like rabdi, sugar, sweets, tea, and water are also available to complement the dairy selection. Retailers strive to provide 100% fresh service to their customers, ensuring that all products meet the highest standards of quality and freshness. Social media platforms like Facebook, Instagram, Twitter, and YouTube are utilized to engage with customers and promote product offerings.
The taste of fresh curd is often compared to traditional homemade curd, evoking a sense of nostalgia and authenticity. This connection to traditional flavors is a key selling point for many curd brands. Curd can be consumed in various ways, either as a standalone dish or in combination with cooked rice. It also serves as a versatile ingredient in numerous culinary creations, adding flavor and texture to both sweet and savory dishes.
One of the most frequently asked questions among curd buyers is, "How many grams are there in a 10 rupees curd packet?" The weight of curd packets can vary depending on the brand and region. On average, a 10 rupees curd packet typically weighs between 100 to 150 grams. This information is crucial for consumers who are price-sensitive and want to maximize the value of their purchase.
Heritage Total Curd is available for purchase online at Bigbasket, offering consumers the convenience of doorstep delivery. The platform promises delivery in 10 minutes in select cities, along with free delivery and cash-on-delivery options. This emphasis on convenience and affordability underscores Bigbasket's commitment to providing a seamless shopping experience for its customers.
Madhusudan Dahi Magic prides itself on delivering an unparalleled natural taste that is consistently relished by consumers. The brand emphasizes the thick, creamy quality of its product, attributing it to a rich and scrumptious taste. This focus on taste and texture is a key differentiator in the competitive curd market.
Mother Dairy Dahi Cup is marketed as a 100% natural, luscious, smooth, and well-set curd that replicates the flavor of homemade curd without the hassle of setting it at home. This convenience factor appeals to busy consumers who seek a quick and easy way to enjoy the taste of traditional curd. The brand's commitment to natural ingredients further enhances its appeal to health-conscious consumers.
For further inquiries or assistance, customers can contact +91 882 488 8577 or email admin@jagsfresh.com. This accessible customer support ensures that consumers can readily address any questions or concerns they may have regarding curd products and services.